TRANSFORMER PLAYBOOK
The Step-By-Step Guide for Transforming a New Growth Company
Business Transformation Guide for Practitioner
TRANSFORMER PLAYBOOK, which serves as the fourth book in the Digital Transformation series by Digital Transformation Academy, is now available at Amazon.
This guide book is designed for ‘Practitioner’ who are now ‘thinking’ and ‘doing’ business transformation and also provide the guidelines in each step. It’s a full loop process from getting started, evaluating, designing, and creating your own success, consisting of ...
10 workshop framework
15 case studies
9 things you need to know.
Free! download file for all 10 workshop framework, (the link is inside the book page)
Free! download file for Digital Maturity Assessment (the link is inside the book page)
Who Is This Book For ?
THIS BOOK IS 'BUSINESS TRANSFORMATION HANDBOOK’ FOR ‘TRANSFORMER’
business leaders – corporates executives, entrepreneurs, family-owned businesses, and those involved in corporate transformation as well as founders of businesses startups.
The origin of TRANSFORMER PLAYBOOK
We all know that digital disruption and Covid-19 require organizations to accelerate adaptation through Digital Transformation. Most organizations, or more than 70%, are unsuccessful in their business transformation because there is no clear ‘plan’ or ‘method’ of how to make future changes to address this new challenge.
The Series of Digital Transformation is a Digital Strategy Framework that will provide ‘Executives’ and ‘Business Owners’ with a ‘How To’ in order to develop an appropriate digital-driven business strategy. The 4th book, 'Transformer Playbook', is a guide that will help ‘Transformer’ or ‘Practitioner’ can transform a business to be successful.
PART 1 : The Four Elements of The Playbook
EMPHASIZE
Start Transforming Business with the understand
A good digital strategy starts with a deep understanding the concepts and principles of Digital Transformation, consisting of 5 dimensions: The Competition, Customer Experience, Winning with Data, Innovation, and Transformation in Action
ASSESS
Assess the digital readiness of the organization before transforming
The next step before taking action is to assess our organization's readiness for digital transformation. by measuring Digital Maturity Level
DESIGN
Design the Roadmap for transformation
... to make a real change happen organizations need to design a roadmap for digital transformation. Using Digital Transformation Roadmap Model.
STRENGTHEN
Create model for success
The concept of ‘ Digital Transformation Metrics’ will help you create success based on the principle of Digital Transformation. This will help you create a business transformation model for new growth in all 9 boxes from the Digital Transformation Canvas - a business transformation model to create new growth)
This 4 steps in business transformation will make you certain that “The Investment to Create Change” of the organization will help create a meaningful benefits and real value for the business.
PART 2 : 10 Workshop Framework
Workshop 1 : Transformer Map
Business Transformation Strategy to Counter Disruptor
Workshop 2 : New Growth Engine
Considering the New Competitive Landscape factors will help you to think of new opportunities and alternatives to transform your business to become the ‘New Growth Engine’
Workshop 3 : Customer Experience
Enhance Customer Experience is one of three key elements in business transformation in addition to creating New Efficiency and designing New Business Model
Workshop 4 : Data-Driven Transformation
Data the starting point of Digital Transformation
Understand the principles of Data Strategy and Big Data for organization
Turn Data into a strategic asset of the business
Workshop 5 : Innovation for Transformation
How to create a real innovation in the organization, not just looking at the current business model
Workshop 6 : Transformation in Action
Transform your business into Digital Business from individual, corporate and competitive industries to create new growth.
Workshop 7 : Digital Maturity Assessment
Assessing the level of organization's digital maturity to understand organization’s digital readiness that will indicate how ready you are to transform digitally
Workshop 8 : Digital Transformation Roadmap
Designing a Roadmap for Digital Transformation with the Digital Transformation Roadmap Model will help advance your digital transformation journey
Workshop 9 : Digital Transformation Metrics
Building success in digital transformation measure with Digital Transformation Metrics
Workshop 10 : Digital Transformation Canvas
Digital Transformation Canvas; Business Transformation Model for New Growth
PART 3 : 15 Case Studies
1. KBank
The role model of business transformation for Asia-Pacific region and Thailand
2. THAIRATH
From “Thairath” to “Thairath Online” and “Thairath Logistics
3. Starbucks
From “The Third Place” to “Digital Third Place”
4. Michelins
From the world's leading tire manufacturers to a Leader in mobility businesses driven by data and IoT
5. Zara
INDITEX, fashion leader in the transformation era: A case study of ZARA
6. Citi group
From traditional banking to a world leader in digital banking
7. Phillips
From light bulb and electronics manufacturer to a leader in healthcare technology
8. GE
150 years of GE, from light bulb manufacturer to a digital company for the industry and a leader in health, energy and aviation business for the future
9. CVS Health
From health, beauty and drug stores to a leader in healthcare services
10. SCB : กรณีศึกษาการทรานส์ฟอร์มธุรกิจ จาก “ธนาคารไทยพาณิชย์” เป็น “SCBx”
From Siam Commercial Bank 'SCB' to 'SCBX'
11. Forth :
From PBX production business under 'Forth' and the automatic online top-up machine or “Boonterm” kiosk to “Tao Bin”, the 24-hour automatic coffee shop.
12. SABUY
From 'top-up vending machine business' to the 'SABUYVERSE'
13. PTT
Powering Thailand’s Transformation, Powering Life with Future Energy and Beyond
14. SCG : ทรานส์ฟอร์มธุรกิจด้วยนวัตกรรม
Transformation with Innovation
15. Flash Express
Thailand's First Unicorn
PART 4 : 9 Tips & Tricks
#1 Industrial Revolution and Business Transformation
Understand the changing environment to create real new opportunities from the possibilities of technology to build sustainable future
#2 Digital Asset & Blockchain Transformation
How to adopt blockchain technology and digital asset to transform the business for a new S-curve of growth
#3 Marketing Transformation
Using digital technology for marketing processes or activities to support the organization's business transformation plan
#4 IoT Transformation & Outcome Economy
In an economic era where every business focuses on results, IoT is not only technology but it's also a new opportunity for leaders. IoT is a mechanism to transform businesses to a new competitive advantage that help drive business growth by leaps and bounds.
#5 Innovation for Transformation
Innovation-driven business transformation
#6 Transformation Options
Offensive and defensive strategies to counter disruption
#7 AI Transformation
In the past, there have been many businesses that have made mistaken strategies in the growing internet era. Avoid those mistakes by understanding the principles of business transformation in today's growing AI era.
#8 Smart City Transformation
Transform into a smart city to sustainably improve the quality of life of citizens.
#9 Transformation for Family Business
When family businesses face digital transformation
Advisor | Author | Lecturer | Speaker
Founder of Digital Transformation Academy
Digital Transformation Consultant for large enterprises and SMEs with more than 15 years of experiences
Lecturer at Chulalongkorn Business School - CBS (Faculty of Commerce and Accountancy, Chulalongkorn University) and Technopreneurship and Innovation Management Program Chulalongkorn University (CUTIP)
CEO of sfia
Best-selling author of Digital Transformation The Series
Digital Transformation Compass
Digital Transformation Canvas
Digital Transformation in Action
which are also available at amazon.com
Business transformation guide for practitioner
- 9 real world case studies
- 10 workshops
- 9 tips and tricks for transformation
A Business Transformation Model for New Growth
A comprehensive strategising toolkit with a step-by-step guide to Digital Transformation and a compilation of case studies from top companies in the world
From Principles & Process To Real Business Transformation
Begin, Assess, Design, and Measure Your Success with 3 essential tools Digital Maturity Assessment, Digital Transformation Roadmap Model, and Digital Transformation Metrics
A step-by-step guide to transforming your business in the digital age
Learn the 5 Principles of Digital Transformation
- Competition
- Customer Experience
- Data
- Innovation
- Transformation in Action
with examples of global and asian case studies
